Actions of Aloha is a charitable business founded by DTL Hawaiʻi and driven by its mission to activate and amplify aloha in every home.

Originating as a social media challenge during the COVID-19 pandemic, Actions of Aloha quickly garnered support throughout Hawaiʻi. It was clear that our community needed more aloha, prompting our team to develop a deck of cards designed to inspire simple acts of aloha on personal, familial, communal, and global levels. This initiative eventually expanded into a line of products aimed at fostering the spirit of aloha.

We challenged ourselves to envision how we could extend aloha throughout the pandemic and beyond. We noticed that cultural and historical sites like ʻIolani Palace and Bishop Museum were struggling with the changes in our society. With this in mind, our products serve a dual-purpose: to encourage others to extend aloha and to raise funds for these local organizations. Since then, we've donated over $45,000 to organizations in our community.