Actions of Aloha is a charitable business driven by its mission to activate and amplify aloha in every home.

Originating as a social media challenge during the COVID-19 pandemic, Actions of Aloha quickly garnered support throughout Hawaiʻi. It was clear that our community needed more aloha, prompting our team to develop a deck of cards designed to inspire simple acts of aloha on personal, familial, communal, and global levels. This initiative eventually expanded into a line of products aimed at amplifying aloha.

We challenged ourselves to envision how we could extend aloha throughout the pandemic and beyond. We noticed that cultural and historical sites like ʻIolani Palace and Bishop Museum were struggling with the changes in our society. With this in mind, our products serve a dual-purpose: to encourage others to extend aloha and to raise funds for these local organizations. Since then, we've donated over $45,000 to organizations in our community.

Meet our Team

CEO

Puamakamae DeSoto

Puamakamae DeSoto is a Native Hawaiian waterwoman from Mākaha, known for her powerful style and deep cultural roots. As CEO of Actions of Aloha, Puamakamae amplifies aloha through storytelling, advocacy, and community empowerment—bridging culture, identity, and impact in all she does.

COO

Lane Maki

Lane Maki was born and raised in Los Angeles, California, and carries a deep commitment to creating pilina and fostering meaningful relationships. As COO of Actions of Aloha, Lane amplifies aloha by weaving together people, culture, and identity—ensuring that every action is rooted in connection and impact.

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